Softchoice
Brand Video

Working with a small and talented team, we created a brand video for the full re-brand of Softchoice, a software-focused IT solutions provider. We went through a number of concepts, but ultimately landed on one that walks the viewer through a problem-solving journey, as Softchoice steps in and helps a manufacturing company stay agile with an effective IT solution.

Role: Concept development, storyboard, art direction.
Agency: FleishmanHillard Highroad
Production Company: M Solutions