Herd Magazine

Herdmag was a free, quarterly arts and culture magazine in Ottawa, Canada, which I was Creative Director for. I joined the two founders after the name and logo had been developed, and from there I worked to establish the entire design style for the magazine. From an intricate set of iconography for each article type, to custom illustrations and typography, the mag had an experimental and artistic style that mirrored the Ottawa arts scene.

I helped produce 5 issues and one special edition issue for The Arboretum Festival. This was an incredible project to work on because it helped push my limits, while learning the true value of collaborating with other artists, writers and photographers.

Role: Creative direction, concept development, lead design