Seafarers International Union of Canada

To boost recruitment numbers, we built out a full campaign for the Seafarers International Union of Canada. This included a hero video, along with shorter cutdowns, social assets and website updates. The application numbers skyrocketed, causing the SIU to stop the campaign half way through.

We boarded ships, filming and interviewing seafarers in their natural environment, while capturing their full experience on board. We moved up and down the canals with them during a rigorous schedule. As the producer on set, some might say I ran a tight ship.

Role: Conceptual, storyboarding, art direction, producer on set
Agency: Highroad Communications
Production Company: Dan Rascal
Photographer: Justin Van Leeuwen