Renfrew Pro
Lock-In Campaign
We helped one of hockey’s oldest tape brands with a campaign that dials into that transformative moment that players experience when they’re taping up their stick. We developed a concept, designed the campaign branding, and did a photoshoot in order to produce the assets to revamp their website, social channels and new swag.
Role: Conceptual, Art Direction, Shoot Direction, Design
Agency: FleishmanHillard Highroad
Lock-In
Campaign Brand
Somewhere between the walk from the car to the moment you step foot on the ice, you need to flip that switch. Work, school, life—turn it all off. The outside world has no place inside this arena. This is your playground, your kingdom. Tape up and lock in
That campaign narrative along with a strong and visual look and feel were put forward to help boost the brands popularity with young male hockey players in Canada. We tapped into that transformative moment that all players go through, to bring forward a campaign that
